The new corporate video of Chiara Bellini is online
18/11/2015
In the new corporate video of Chiara Bellini, Chiara, Lorenzo and Michele Bellini describe the company which manufactures Chiara Bellini fashion footwear and accessories in PVC and the production process which is used.
In the video Chiara and her brothers each describe their separate roles, explaining the different stages of footwear production and the various aspects which characterize the company, such as a production entirely “Made in Italy” and the company’s closeness to environmental policy.
Chiara, footwear stylist and designer, has been working for ten years in the historic family business. In the video she talks about brand launching, when in 2013 the Chiara Bellini brand was created in response to a market demand for luxury footwear in PVC, finished with accessories and designed with meticulous attention to detail.
Chiara describes the various products that make up the firm’s assortment, from the PVC footwear lines for summer and winter, to accessories and bags in PVC. Among the bags in PVC Chiara mentions Rock'n'Ball, a model which the company decided to patent because of its unique features. Chiara explains that the original aspect of each of these products in PVC lies in the careful choice of accessories and the combined use of different materials such as cork, leather and metal.
Chiara then describes the different stages in the development of Chiara Bellini footwear in PVC: starting from the graphic sketch, then selecting the various accessories that complete the shoes and elaborating the prototype from a basic plastic form which is then scanned using CAD technology, before you make the aluminium mould.
Michele Bellini, Chiara’s brother and Technical and Product Development Manager, explains in detail how the PVC footwear is produced, illustrating the work of the various machines that are used in the process. Michele explains the various stages of production up to packaging and quality control.
Lorenzo Bellini, Head of Marketing, finally explains that the Chiara Bellini brand philosophy is to mix raw materials, putting together PVC - the main element - with accessories made of various materials.